USA Based Cosmetics Brand List

Last Updated: December 29, 2017
USA Based Cosmetics Brand List

The revolutionary changes in the cosmetics industry have been by the touch of American entrepreneurs. There are lots of popular beauty care brands made in U.S.A sold their products around the world.

The USA has brought up the naturalism, safety, and beauty at a time in the cosmetics that can realize your skin.

Anyway, here I have shown a list of American beauty care brands. I phased the first 15 best cosmetics brands, then you will see the rest of the company’s name.

1. Burt’s Bees

It is one of the best natural beauty care brands situated its headquarters in North Carolina, USA. in 1984 Burt’s Bees was established by Burt Shavitz. Their main approach is creating earth-friendly cosmetics that can realize your skin’s tone and safety.

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2. Maybelline Cosmetics

No doubt, it is one of the biggest cosmetics, skin care, beauty, and makeup brands not only in U.S.A but also worldwide. Tom Lyle Williams, a 19-year old entrepreneur established this cosmetic company in 1915.

3. Estée Lauder

Estée Lauder has been favorite because of providing prestigious makeup, hair care lines, fragrances and skin care cosmetics. This brand’s cosmetics are usually expensive and are sold in the higher level stores. Estée Lauder Companies Inc. was founded by Estée Lauder and Joseph Lauder in 1946.

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4. Avon

Avon is the #5 beauty product manufacturing company in the world. In 1886. David H. McConnell started this cosmetics brand. Avon sells its products by direct-selling marketing policy. It produces all types of cosmetics, like skin care, beauty care, personal care, hairstyle, and so on.

5. CoverGirl

CoverGirl is a very popular American makeup, cosmetics or beauty care brands. They own a longer length of cosmetics lines for all categories, like lip care, skin care, makeup, sun protection, and much more. This brand was nominated as the best beauty care company in the USA. CoverGirl has a goodwill for producing medicated face makeup.

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6. MAC Cosmetics

It is another one of the top beauty care or cosmetics brands in the USA. MAC was started by Frank Toskan and Frank Angelo in 1984. First, they fixed up their cosmetics for the professional beauty salon. Next, they introduced their products for the general customers.

7. Clarisonic

Clarisonic mainly manufactures and markets skin care cosmetics based on luxurious tools. They sold their products to the spa owners and physicians, next they opted for taking their cosmetics to the consumers.

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8. Clinique

Clinique is a subsidiary of Estée Lauder, and its headquarters is in New York. It is Clinique that first introduced dermatologist and allergen tested skin care products for the customers. They produce fragrance, skin care products, and other cosmetics. The higher-end departmental stores are the main agents of Clinique cosmetics.

9. Kiehl’s

Kiehl’s was launched as just a pharmacy in 1851 by John Kiehl in Manhattan. They have a nice excellence for giving premium skin care, hair care and body care products. They have more than 1000 sales points in various premium locations, like airports, big departmental stores, etc. L’Oréal owned this brand in 2000.

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10. Elizabeth Arden

in 1910,  Elizabeth Arden founded this cosmetics company in the U.S.A as her name. Now it is a major and popular skin care and fragrance manufacturing company in the world.

11. Johnson

Johnson mainly focuses on the African-American customers. Out of the cosmetics, their products for hair care are used hugely. George E. Johnson, a salesman founded this beauty brand in 1954. Johnson cosmetics are famous for baby’s skin care too.

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12. Urban Decay

Urban Decay targets the younger customers to sell their products. The high-end stores, like Sephora, Ulta, Macy’s, and Nordstrom deal with their products. Urban Decay main product categories are beauty care, nail style, face care, eyes care, lips and body care. This U.S.A cosmetic brand is a subsidiary of L’Oréal.

13. Mary Kay

Mary Kay is a privately owned American cosmetics and personal care products company. The headquarters is situated in Texas, and this cosmetics brand was founded by Mary Kay Ash in 1963. They sell their products through multi-level or direct sales marketing method, mostly used technique is dual-level marketing.

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14. Revlon

Revlon’s headquarters locates in New York, USA. This company produces skin care, personal care, cosmetics, and fragrances, and market them worldwide. Revlon, Inc. was started by Charles Revson, Joseph, and Charles Lachman.

15. Origins

It is not a cosmetics brand, it is a name of natural beauty care industry. Origins rely on the natural ingredients to manufacture their cosmetics. They developed the ideas with the infusion of organic and natural ways to keep your beauty healthy, safe and beautiful. Leonard Lauder founded Origins in 1990. Their main product proliferations are skin care, hairstyle, makeup, fragrance, cosmetics, personal care, etc.

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The above 15 beauty care, makeup or cosmetic brands made in U.S.A are considered as the top ones. Besides, there are a good number of skin care products manufacturing companies in the U.S.A. See them below:

  1. SkinCeuticals
  2. Bonne Bell
  3. Aveda
  4. Stila
  5. Josie Maran Cosmetics
  6. Alberto-Culver
  7. Bumble and Bumble
  8. American Yvette Company
  9. Caswell-Massey
  10. Avlon Industries
  11. Ben Nye Makeup Company
  12. The Campana Company
  13. Carol’s Daughter
  14. Amazing Cosmetics
  15. Charles of the Ritz
  16. Benefit Cosmetics
  17. Colgate-Palmolive
  18. Coty, Inc.
  19. DEX New York
  20. Emlin
  21. Eyes Lips Face
  22. Gurwitch Products
  23. Hard Candy (cosmetics)
  24. Helene Curtis Industries, Inc.
  25. Lady Esther
  26. Lenthéric
  27. Madame C.J. Walker Manufacturing Company
  28. Pureology
  29. Shea Yeleen
  30. Forever Living Products
  31. Mally Beauty
  32. Joelle Maryn
  33. Max Factor
  34. Merry Hempsters
  35. Timeless Secret
  36. Germaine Monteil
  37. Neill Corporation
  38. PeaceKeeper Cause-Metics
  39. Richard Hudnut
  40. Noxell
  41. Rusk (hair care)
  42. Love Cosmetics
  43. Sigma Beauty
  44. Theraderm
  45. Vivaudou
  46. SK-II
  47. Violent Lips


  1. What you wrote is true however a little misleading for those who are looking to buy American.
    Maybelline isn’t technically an American company. They have headquarters in USA, yes. Tney used to be an American owned company, but are now owned by L’Oréal, which is not an American


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