Maybelline New York is an American makeup brand that sells their products worldwide. It is owned by the French cosmetics company L’Oreal. Their slogan is Maybe she’s born with it. Maybe it’s Maybelline.
In 1915, Tom Lyle Williams, at the age of 19, founded the Maybelline Company. In 1996, L’Oréal acquired the company. After acquiring, L’Oréal pushed the Maybelline to the mass world cosmetic market.
The Maybelline New York Cosmetic Brand has been #1 makeup company in the USA from a family-owned small business. Now they take their spaces from the catwalk to the sidewalk, exploring new trends in makeup, and empowering women to create their own ways. They continue to show their creativity for every female individual.
The Maybelline New York is inspired by the accomplishment of the women and their confidence. They are promised to give the scientifically-advanced formulas, revolutionary textures, up-to-date-minute and trendsetting shades with the beautiful, affordable and effortless ways.
Recently, Maybelline has been the Official Makeup Sponsor of Mercedes-Benz Fashion Week.
The Maybelline New York provides cosmetics for face, eyes, lips & nails, and various accessories & brushes. They release their products in various brands or categories, such as “Eye Studio” makeup for eyes, “Fit Me” for face foundation, “Color Sensational” for lip shades, “Baby Lips” for moisturizing lip balm, “Dream Fresh BB Cream” for liquid foundation, etc.
Their lip makeup includes lip balm, lip gloss, lip color, and lip liner. The lip balm brands are from “Baby Lips Crystal”, “Baby Lips Dr. Rescue”, and “Baby Lips Electro Lip Balm” to “Baby Lips”. The lip color varies from “Lip Studio”, “Superstay” to “Colorsensational”.
According to their website, L’Oréal nowhere in the world officially tests any of its products/ingredients on the animals. Even they don’t delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.